Amazon Domain-name Struggle

In this New York Times article, a committee in the ICANN stated that the online company would not be able to use the word Amazon "as a so-called global top-level domain — the letters that follow the dot in Internet addresses." This is due to the opposition of several Latin countries which state that the word amazon is in reference to a geological area and should not be reserved the right to solely represent the online company's top level domain name. I find this story interesting since we recently learned about domain names and can now see how the ICANN oversees these type of problems.